Instagram is a great illustration of the splintering of social media:
> users now “post a lot more to stories, and send a lot more DMs, than they post to Feed”.
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> main IG feed now becoming more of a discovery platform, in highlighting the best trending, primarily video content, while the social elements shift out of public sight.
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> original posting has continued to decline. And without that, Meta’s apps lose a significant aspect of their appeal, and their power as connective engagement surfaces.
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> Meta also gleans major value from interaction, and facilitating participation
