> Most demography is made up nonsense that isn’t true.
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> I think it’s often done to sell consulting services and to make marketing seem like they’re creating generations. The truth is I don’t really believe—with one exception that I’ll come back to—there’s much difference between Gen X & Gen Y. Between the Millennials & Gen Y.
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> Being young has different meaning in one context, which is the pre- and post-digital era [BiP (before iPhone) and AiP (after iPhone)]. That’s the only demarcation that’s real.
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> -Leonard Brody
