From a piece on holiday campaign inspiration:
> Gap leaned into the nostalgia around their vintage pieces and crafted a campaign that told the stories of diverse families spanning multiple generations, all leaning into Gap’s products.
From a piece called Nostalgia isn’t enough on the same campaign:
> The problem here is not only deep-rooted creative staleness and corporate risk-aversion, but the fact that both brands are pushing for nostalgia as a strategy when it’s only a tactic, and for believing that only select people are iconic in the post-icon age.
