The OpenAI carnival did give us marketers an early holiday gift, a reminder:

> In today’s world, the story matters. You’ll either tell your story or your story will get told for you.
> > Being able to tell your story before someone else tells it is so important.

Brands are stories.

Who is telling yours?

(Letting the customers tell it is not a bad thing, as long as their story matches yours (or is close enough))