I recently wrote that the current splintering of social media is

> maybe time for the rebirth of blogging?

Search may be splintering too, but the current version is [good for blogging](Study: Blogs appear most often in top Google positions searchengineland.com/blogs-top…) too.

> Blog posts are the most common content type found in the top 5 Google positions
> > Multiple CTR studies show most organic clicks go to the top 5 positions on Google Search (around 69% to 74%).