I’ve said about Meta:

> There really isn’t a company better at monetizing via ads.

Some might be yelling “but what about Google?!”

Big G is good at protecting their position to lock in default behavior and monetizing that way.

> testimony in the trial revealed that Google spent a total of $26.3 billion in 2021 to be the default search engine in multiple browsers, phones, and platforms.

The end of Meta is regularly proclaimed, but Google is in a more precarious position.