Speaking of holiday shopping season, it’s not all about the Black Friday Cyber Monday (BFCM) madness.

> According to the new Capterra “2023 Retail Holiday Preparations Survey,” Labor Day is displacing Black Friday and Cyber Monday as the top-performing holiday sales event [for small-to-mid-sized retailers].

Holiday shopping is starting earlier and earlier (thanks pandemic supply chain shenanigans!) and BFCM is getting more and more dominated by big budgets and frothy algorithm auctions.