← Writing
Sep 12, 2023 · 1 min read

> Data storytelling is the process of presenting data insights using narration and visualization.

This insight is from the Exploding Topics newsletter. Speaking of insights:

> 75% of the data companies collect remains unused.
>
> 60% of investments in analytics capabilities go to waste because insights aren’t utilized properly.

To pull an Avinash, are analyzing and providing value or just puking data?

A line graph showing the strong growth in interest around “data storytelling”