Marketing Map Making by Kyle
← Writing
Sep 5, 2023 · 1 min read

According to Google, the Cyber 5 shopping period is now Cyber 12.

A line graph showing the Cyber 12 period starting 2 days before Thanksgiving, continuing through Black Friday, and ending 5 days after Cyber Monday. With the note “Average consumer spend / day was 20% higher on shoulder days than rest of Q4 overall.”
Kyle Mensing
Kyle Mensing
GTM & GA4 specialist · mensing.digital ↗
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