A great story on positioning, storytelling, and marketing via Morgan Housel.

> Ford had no interest in race cars – his vision was to build a cheap, quality car for the masses.
> > But knowing that he needed to win over both investors and the public, he built the best race car in the world, and in 1902 it beat the reigning champion.
> > “That was my first race, and it brought advertising of the only kind that people cared to read,” Ford wrote. He became known nationwide. > > Everything is sales.

(and sales is marketing)