Rebrands: A Cautionary Tale

Changing Its Name Tanked X’s Downloads in App Store and Play Store

> So if you don’t know that Twitter changed its name to X, and search for “Twitter”, the top result is a paid ad from a competitor (Snapchat, Facebook, Instagram, etc.), and the result for X doesn’t look anything like Twitter. It doesn’t have the name, doesn’t say “formerly Twitter”, and isn’t even blue. It’s just the ugly X icon and the insipid slogan “Blaze your glory!”