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Aug 15, 2023 · 1 min read

Just noticed this in Meta Ads Manager today, Meta Shops stats will now be sent to third-party analytics and attribution tools if you have one setup.

Meta: About third-party marketing tags for measuring Shops ads performance in your third party reporting tool

A screenshot from Meta Ads Manager showing a third-party marketing tags section at the bottom of the ad creation pane with a Google Analytics 4 measurement tag autofilled from Commerce Manager settings.