Steal This: IRL Cart Abandonment Follow Up.

Would you rather compete for space in the inbox or the mailbox?

(And do you know what tool(s) make this possible?)

> When asked whether this tactic worked, KetoneAid’s founder Frank said:
> “The cost of posting a can is $10. People get hooked and buy subscriptions. And the lifetime value of a subscriber is $3,000.”

via DemandCurve

#theftythursday #marketing