The size of your funnel doesn’t matter if it points to a site that won’t perform.
It’s fun to play with all the shiny, traffic driving toys, but focusing on the platforms you own pays the biggest dividends.
> Comparing this strategy of focusing on traffic without caring about site design isn’t quite like putting lipstick on a pig, though it’s equally misguided. It’s more like devoting all your time and energy toward inviting your mother-in-law for a nice dinner at your house, only for you to fail to clean your place.
