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From the most recent Email Marketing Heroes email:

Your brand tells people what to expect.

And if you’re struggling to introduce a new offer…it might because of what your audience already thinks of you.

Brand building is an act of co-creation with your customers. Which means they tell you what your brand is as much as you tell them.

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Sunday Bits & Bytes | 032424

Welcome to Agency Adventure!

Agency Adventure is a custom, desktop video game created by Snapchat to help educate our Agency partners on the value Snapchat provides and how they can level up results for their clients and reach their audience.

Guiding question: what if you made it fun?

Convincing failure

The idea is that there are two types of failure: abject failure and convincing failure.
…
if you execute to a high standard, one where it’d be “unlikely that another team, even with more time and effort, could succeed”, that’s a convincing failure. Under this scenario, perfect execution of the plan lets you know that you got your strategy wrong, and you can learn something meaningful for the next iteration, project, or venture.

Failing is fine, as long as it’s done convincingly.

Consumer Brands and Essential Inputs

Collaborative Fund’s Consumer Stack Investment categories (as I interpret them):

These essential inputs become the backbone for many consumer plays.

  • Deconstrucring the food supply chain to increase sustainability and improve health outcomes (e.g. “cultivating fat as an ingredient”)
  • Breakthrough tech that decarbonizes products and processes (e.g. turning CO2 into textiles)
  • Breakthrough tech that makes supply chains more flexible (e.g. perishable goods not requiring a full truck load to ship)

Back the inputs, pave the way for the future.

The one AI-related existential risk I’m worried about

TL;DR: humans

Large Grocers Took Advantage of Pandemic Supply Chain Disruptions, F.T.C. Finds

A report found that large firms pressured suppliers to favor them over competitors. It also concluded that some retailers “seem to have used rising costs as an opportunity to further hike prices.”

So about those greedflation concerns…

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Federal Reserve officials continued to worry that inflation could stay stubbornly high during their policy meeting last month. That could keep interest rates at 23-year high for longer than previously expected

But

three rate cuts this year is a “reasonable baseline” expectation.

&

Investors now expect the first rate cut to come around the middle of year, according to futures.

0% rates are a thing of the past, but I could see the Fed cutting the rate in half by the time the dust settles.

via CNN

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“Old news” but timely as we get more privacy laws & cookies crumble

Why Sephora’s $1.2 million settlement with California should be a wake-up call for companies / Marketing Brew

According to the settlement a sale is “the exchange of personal information for anything of value,” including third-party cookies and pixels

That means that businesses who share personal data but don’t want to be classified as selling that data need specific contracts with service providers agreeing to use that data very narrowly and only for the company they collected it for

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For my micro.blog peeps, this space will be changing to a Linkblog around the expanded universe of marketing. You’ve been warned.

If you want the poetry-adjacent stuff, you can still find that here.

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wooden whirlwind
of time
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Stages of Novel Experiences

Excitement
Dismissal
Excitement again
Overwhelm
Dismissal again
Adaptation
Immersion
Loss of luster
Departure
Excitement
Reengagement

Engagement with the experience may end at any stage
Not all stages are required
Your order may vary

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Big Brother

Corporate panopticons don’t like closed doors. Open floor plans mean better sight lines and a more cost efficient space.

Employees might prefer closed doors. Open floor plans mean more distractions, more eyes watching, and more illnesses.

Maybe pandemic induced work from home increased productivity for some because they no longer had to perform in the Theater of the Workplace.

inspired by Susan Cain on the Rich Roll podcast

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test 2

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this is a post

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test 1

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Welcome to your test blog! You can create new posts here to test theme and design changes.